Saturday, June 26, 2010

What is sexy?

My recent move took me to a mall where the clientele is very different than that in Chicago. The customers in my Chicago store were mostly women in their mid-twenties to mid-thirties, professional, the type of women who wore button-ups and slacks most days. But here in Bemidji most of the female customers are either high-school or college students or moms. The moms are usually in a typical mom "uniform" of a t-shirt that can get dirty and a pair of jeans or shorts, something quick and easy. The younger girls often dress in what could only be described as "outfits."

And these aren't What Not To Wear Clinton Kelly and Stacy London outfits, these are outfits bordering on costumes. There was a girl would was probably very pretty in the other day, but she was wearing this "outfit" that made it look like she was trying too hard. She had on a summery white top, a pair of short-shorts, knee-high moccasin-style chocolate brown boots, a purse that matched the boots, full make-up (on a hot day) and her highlighted chest length hair was teased and sprayed and styled. On a Saturday afternoon. Shopping. In Bemidji, MN. It really did seem like she was trying too hard. (And who really knows, she was probably going somewhere else after that warranted the outfit, but still, in that setting it seemed like too much)

This prompted me to ask a male contemporary which he thought was sexier, an "outfit" like the mall girl was wearing or a hot girl with minimal make-up in a t-shirt and jeans. He opted for the t-shirt and jeans, which is what I was expecting. I mean, the "outfit" just screams high maintenance. What guy has ever said he wants a girlfriend who's high maintenance?

Here's the deal ladies, work on what's underneath the clothes first and foremost. Anything looks good on a hot and toned bod. Secondly, go ahead and put together a cute "outfit." Now take one flashy piece out and replace it with something simpler. (I'd removed Mall Girl's boots and replace them with simple strappy flat sandals, and tone down the make-up a bit) It's the over-the-top-ness of the "outfit" that makes it so much closer to a costume, which should be saved for Halloween and other such occasions.

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