What is sexy?

My recent move took me to a mall where the clientele is very different than that in Chicago. The customers in my Chicago store were mostly women in their mid-twenties to mid-thirties, professional, the type of women who wore button-ups and slacks most days. But here in Bemidji most of the female customers are either high-school or college students or moms. The moms are usually in a typical mom "uniform" of a t-shirt that can get dirty and a pair of jeans or shorts, something quick and easy. The younger girls often dress in what could only be described as "outfits."

And these aren't What Not To Wear Clinton Kelly and Stacy London outfits, these are outfits bordering on costumes. There was a girl would was probably very pretty in the other day, but she was wearing this "outfit" that made it look like she was trying too hard. She had on a summery white top, a pair of short-shorts, knee-high moccasin-style chocolate brown boots, a purse that matched the boots, full make-up (on a hot day) and her highlighted chest length hair was teased and sprayed and styled. On a Saturday afternoon. Shopping. In Bemidji, MN. It really did seem like she was trying too hard. (And who really knows, she was probably going somewhere else after that warranted the outfit, but still, in that setting it seemed like too much)

This prompted me to ask a male contemporary which he thought was sexier, an "outfit" like the mall girl was wearing or a hot girl with minimal make-up in a t-shirt and jeans. He opted for the t-shirt and jeans, which is what I was expecting. I mean, the "outfit" just screams high maintenance. What guy has ever said he wants a girlfriend who's high maintenance?

Here's the deal ladies, work on what's underneath the clothes first and foremost. Anything looks good on a hot and toned bod. Secondly, go ahead and put together a cute "outfit." Now take one flashy piece out and replace it with something simpler. (I'd removed Mall Girl's boots and replace them with simple strappy flat sandals, and tone down the make-up a bit) It's the over-the-top-ness of the "outfit" that makes it so much closer to a costume, which should be saved for Halloween and other such occasions.

Buying in Chicago

If you've visited Chicago in the past year and made a purchase, you've probably noticed our ridiculous sales tax rate. All purchases are subject to sales tax, which is 2.25% on grocery purchases, 10.25% on general merchandise and even more on liquor and bottled water (5¢/bottle). Which is crazy, because if you want to be healthier drinking water is one of the best things you can do for yourself and sometimes you either run out of the water you brought from home or forgot or didn't expect to be gone as long or what ever, my point is people don't always drink bottled water to be snobby but to hydrate themselves (who would have thought?)

But I digress, this isn't about bottled water, but about the general merchandise tax. The state of Illinois runs about 7% sales tax, and then Cook county adds most of the rest, which is 10% in the immediate suburbs. At a lower rate sales tax doesn't hurt that much and makes you feel like you're helping your state, but at 10% or higher, it really adds to the cost of a product. A $100 pair of jeans turns into a $110 pair of jeans. A recent purchase of $54.50 work pants and a $12.99 top added up to just under $75. It's kind of crazy to think about.

The car-less can make it out to many of these shopping centers in the 'burbs via CTA, but that doesn't save much tax-wise. Neighboring Wisconsin has a low sales tax rates and my native near-by Minnesota doesn't add sales tax to necessities like clothing and food.

But what if a trip just isn't possible? Don't leave home! When you shop online you are only charged state sales tax and many major online retailers offer shipping deals including low flat-rate shipping or free shipping. Go into the store and try on the clothing or check out the products you want, depending on the sales staff, they should be cool with this because in the long run, the money goes back to their company. If they're not just lie and say nothing worked, which really isn't a lie because, in the store, it doesn't work for your wallet. If you're not so good with remembering type a memo into your phone or write down the styles and sizes so you make sure you get the right products.

The next time you try on those awesome jeans, hold off, go home and check out the stores' website. If it doesn't save you money to buy online, they'll be there tomorrow.

Good luck!